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The OnePlus One (also abbreviated to OPO) is an Android smartphone manufactured by OnePlus, a Chinese startup company co-founded by former Oppo vice president Pete Lau. Unveiled in April 2014, it is the first product by OnePlus. The One was designed to compare favorably – in performance, quality, and price – to flagship devices by leading smartphone manufacturers. The One ships to most markets with a commercial variant of the CyanogenMod operating system pre-installed. The phone was first made available for sale on 25 April 2014, exclusively from the OnePlus website, but previously required prospective customers to obtain an invitation before they could purchase it. These invitations were primarily distributed by the company through contests, some of which attracted attention for their unconventional or controversial nature. On 6 June 2014, the device was available for general sale.〔http://gadgets.ndtv.com/mobiles/news/oneplus-one-2014-flagship-killer-to-general-availability-in-june-516706〕 As of 20 April 2015, the device no longer requires an invite to purchase.〔 == Development == The OnePlus company was founded in 16 December 2013 by former Oppo president Pete Lau. The company's main goal was to design his "dream" smartphone; one that would balance the quality of high-end devices from its major competitors with a lower price than other phones in its class. He argued that, despite their lower cost, users would "never settle" for the lower-quality devices produced by other Chinese companies, and similar startups such as Blu and Yota.〔 Lau compared the ideals of OnePlus with those of the Japanese company Muji, with a focus on high quality products with simplistic designs.〔 The company's primary cost-cutting measure was a decision to exclusively sell the device online, rather than at retail or through wireless carriers, citing the success of a similar online sales model for Nexus devices.〔 Continuing Lau's association with the platform from the Oppo N1,〔 OnePlus entered into a non-exclusive licensing agreement with Cyanogen Inc. to base its product's Android software upon a variant of the popular custom ROM CyanogenMod, and use its trademarks outside of China.〔(【引用サイトリンク】url=http://gadgets.ndtv.com/mobiles/news/oneplus-to-delhi-high-court-micromaxs-cyanogen-os-is-different-638555 )〕 The OnePlus One was officially unveiled on 23 April 2014 for a limited release on 25 April: described as a "flagship killer", its prices were set at US$299 and US$349 for the 16 GB and 64 GB models respectively—which one critic estimated was roughly half the price of the then recently unveiled Samsung Galaxy S5.〔(【引用サイトリンク】url=http://www.engadget.com/2014/04/23/oneplus-one-launch-ceo-pete-lau-interview/ )〕〔(【引用サイトリンク】url=http://www.phonearena.com/news/OnePlus-One-release-date-and-price-unveiled_id55452 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「OnePlus One」の詳細全文を読む スポンサード リンク
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